Sellers are required to provide consumers with clear and understandable information
It is in the company’s own interest, to provide consumers with clear information. This can affect the company’s legal position if a consumer submits a complaint about the purchase of a product.
When is the information considered clear?
Information provided by the seller is clear if it is, at minimum:
- Easy to find (not hidden in the general terms and conditions or in the small print);
- Readable (written in a commonly used language);
- Understandable (no difficult, vague, or misleading wording).
In a physical store, information that is already clear and self-evident does not need to be provided separately. For example, a promotional sign in a supermarket does not need to include the business address.
Note:
Avoid problems and fines by ensuring that all important information for consumers is provided clearly and is not omitted or hidden.
