3. Advertising and promotion
AFTA supervises fair sales practices by companies to protect consumers. Learn about the key rules for advertising and offering products and services that apply to your business.
- Advertising
Companies may advertise goods and services. However, advertising must be honest, clear, and accurate. Misleading advertising is prohibited.
- When is advertising misleading?
Advertising is misleading if the information is incorrect, incomplete, or misleads the consumer.
- Commercial (digital) communication
In digital advertising and promotional offers, it must always be clear that the message is commercial in nature and who is behind it. Misleading or unsolicited messages are not permitted.
- Unsolicited delivery of a product
If a company sends a product without a request from the consumer, the consumer does not have to pay and may keep the product free of charge.
- For consumers
The AFTA provides consumers with information through a dedicated website: Consuloket.aw
- Publications
Here you will find an overview of decisions, opinions, consultations, correspondence, and investigations.
- Overview of laws and regulations
Here you will find an overview of the most important laws, rules, and legal documents.
