Agenda 2025
The Aruba Fair Trade Authority (AFTA) is the independent supervisory authority for fair competition and consumer rights in Aruba. Since 1 January 2024, the rules of the Competition Ordinance have applied. As of 1 January 2026, AFTA will also supervise compliance with consumer protection rules through administrative enforcement.
To carry out our tasks effectively, we select several priorities each year on which we focus extra effort. This ensures that our work delivers the greatest possible contribution to fair markets that function well for people and businesses in Aruba. These choices are based on signals from society, economic developments, and risk analyses.
Our focus areas in 2025
In 2025, AFTA will focus on the following priorities:
- Banking services
We are investigating the fees banks charge for debit and credit card transactions. This includes assessing cost structures and the impact on consumer prices in the retail sector.
- Exclusive distribution agreements in the food sector
We are examining the nature of exclusive contracts between importers and supermarkets or suppliers, and assessing whether they restrict competition.
- Container transport to Aruba
We are conducting a market investigation into the position of King Ocean and the effects on rates and access to the market for the transport of goods to Aruba.
- Real estate brokerage
We are verifying whether brokers comply with competition rules following the withdrawal of the former industry guidelines (Commission Guidelines).
- Preparation for consumer protection supervision
We are preparing for our new supervisory task in consumer protection, which will take effect on 1 January 2026.
What we accomplished in 2024
In 2024, we carried out substantial work to introduce and apply the new competition rules:
- We organised 16 information sessions for citizens, entrepreneurs, and professional groups.
- We investigated the former price‑fixing arrangements within the real estate brokerage sector, resulting in the withdrawal of the relevant guidelines.
- We conducted market research in the food sector and launched follow‑up investigations into exclusive agreements and container transport.
- We advised the minister on the allocation of mobile telecommunication frequencies.
Transparency and effectiveness
With this agenda, we provide insight into the areas AFTA is prioritising in 2025. We consider it important to communicate this clearly, enabling market participants, consumers, and policymakers to better follow and understand our work.
